EXOFIELD
quality data, better insights
Consumer & Retail
Tracking brands on their journey from the shelf to consumers hearts.
Whether in traditional groceries or modern trade, gain a comprehensive understanding of your brand’s key performance indicators versus your competition”
Manual, scanning, or combined methodologies are utilized to collect category and product information from a sample of retail outlets representative of a pre-defined retail trade.
Trended information on brand sales, market share, distribution, price, and other key measures are delivered via an interactive platform which allows customization of analysis and queries.
Data is available on a continuous subscription or ad-hoc basis.
Retail Census
Establish the right universe for your distribution, sales and marketing strategies”
Outlet Information, ranging from name and location of store to GPS coordinates and brand handling, is collected across the entire retail trade in order to enumerate the retail universe.
Census questionnaires are customized to
address key and strategic business objectives.
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The census database listings are available in MS Excel format providing users with the flexibility to view, sort, format and add additional data according to their requirements.
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The data can also be viewed using our proprietary Census data mining and mapping software.
Price Evaluation
Evaluate within each individual retailer how effective your promotions are against competition”
Weekly sales data is used to evaluate the effectiveness of price promotions.
Key insights provided are:
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Level and percentage of sales generated with price promotions.
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Frequency of price promotions for each product and for each price level across time.
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Comparison of average prices for products sold under price promotion.
POS Assessment
“Up to 70% of brand selections are made in store and 68% of buying decisions are unplanned: this means that the point-of-purchase (POS) is not just one of various marketing venues. Don’t miss your final and ultimate opportunity to sell your products”
We offer a complete measurement of the POS landscape ranging from the implementation of promotions and price strategies to the evaluations of merchandisers and sales force performances to the penetration of new launches.
Standard facts:
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Presence on shelf of all brands in the category
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Shelf spacings of specific brands
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Share of shelf allotted to category and brand/SKU
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Presence in refrigerators, gondolas or at the sale point
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Prices
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Price flashes
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Header boards
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Placements
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Promotions by type
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Point of sale materials by type and size
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Promotional leaflets (special analysis in Promo Track)
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Coupons
Any other information that clients require, e.g. source of purchase, frequency of purchase, service satisfaction, payments, outlet characteristics etc.