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Working

The New Standard
In Market Research

Sale Branding

Brand Research

We specialize in market research for startups and developing new products and services – business experts who can help you through the early days and starting up your business, but also with sustaining and growing your business.

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Consumer  & Retail

Gain a comprehensive understanding of your brand’s key performance indicators versus your competition”

Manual, scanning, or combined methodologies are utilized to collect category and product information from a sample of retail outlets representative of a pre-defined retail trade.

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Presentation & Result Reporting

When you need assistance understanding consumer data, our team of experts is here to answer questions and simplify what the data means in terms of marketing your success. By developing a deep

Support Group

Qualitative Marketing Research

Qualitative research is an essential first step in the market research process. It helps marketers to understand the fundamental reasons behind consumer choices. Analysts conduct this type of research using unstructured questioning or observation. 

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Quantitative Marketing Research

Our quantitative team  have worked hard to bring the market research industry a unique service offering. We’re a close-knit team of quant specialists who complement each other with individual project experience and know-how. 

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Consulting / Study Design

To achieve a suitable outcome in research requires good organization. With experience in virtually every area of market research and across so many subject fields, we give much attention to the initial process. Design of each survey, to systematically collect data that describes, compares, and predicts attitudes, opinions, values, knowledge, and behavior. We work with client to develop a list of objectives and research goals, and then consult with clients in selecting a blend of methodologies and techniques to accomplish their objectives

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We Know The African Continent

 

We have years’ experience in delivering quality data and information to some of the leading companies and marketing teams  within our coverage areas on the continent.

 

Our specialized teams exploit both structured and less-structured data using advanced tools and research approaches to ensure that all your information and insight needs are met.

We have long-standing clients that span across a broad spectrum of industries.

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