EXOFIELD
quality data, better insights
Our strength lies in delivering tangible results
Qualitative research is an essential first step in the market research process. It helps marketers to understand the fundamental reasons behind consumer choices. Analysts conduct this type of research using unstructured questioning or observation. It complements quantitative analysis by explaining its results.
RECRUITMENTS
Our clients trust us as their partner to deliver high-quality recruitment for their important and most challenging projects for the healthcare, consumer, business-to-business, and technology markets.
WORLD CLASS LOCATIONS
Strategically located on the African continent our local data collection experts and world-class research facilities collaborate as one team invested in your success to provide access to virtually all socio-economic groups and professional populations.
WIDE coverage
Take the pulse of world markets with confidence and ease. Our project management experts adopt a consultative approach to your success in each country. Our close collaboration with our strategic partners, means you need just one point of contact throughout.
WHAT PEOPLE SAY
Rebecca Biney,
Head of Marketing
ZEMA Gh.
"Our projects often rely on hearing directly from B2B customers. Recruiting for in-depth interviews was always a struggle . Exofield has always been responsive, transparent and professional, both with us and the interviewees – and they’ll deliver! Exofield have become much more than a business partner, and we are proud to see them a key part of our project teams."
Desiree Pam
Executive Secretary
Forte Oil, Cameroun
"I moderated the IDIs you recruited for and the quality of the respondents was really good; not to mention the 100% show rate and almost everyone being on the line early! Well done...
Aaron Mapwani
QC Supervisor, Tanzania
'Thank you for the opportunity to work as a supervisor in Dar es salaam and Dodoma. The project manager Adams is such an excellent person to work with. Am looking forward to work with you again anywhere in Tanzania