EXOFIELD
quality data, better insights
As a potential business owner, one of the first things you need to identify is the value of your product or service to potential customers. Why would someone buy your product or service? Other important questions are;
Who are your potential customers and where are they?
Who are the competition,
and what is your competitive advantage?
EXOfield specialize in market research for startups and developing new products and services – business experts who can help you through the early days and starting up your business, but also with sustaining and growing your business.
Product Development & Concept Testing
Bringing new, disruptive products to market is a significant undertaking for our clients. We're here to help carry the load.
Our insights, solutions give our clients an understanding of their consumers' needs, motivations and purchase drivers for new products and services through dynamic, qualitative research.
We develop a cutting-edge product development research where consumers respond with pictures, video and text to answer unstructured and open-ended questions.
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Advertising & Message Testing
The stakes are high when developing effective advertising and marketing strategies. A well executed launch can catapult a brand to great success. A misguided launch can lead to a major flop.
Message testing ensures your marketing is on target and effectively addresses consumer needs, while differentiating from competitors. Branded enables online focus groups to capture consumer reactions to marketing messages and advertising creatives.
Brand Tracking
Taking the pulse of brand health is vital to our clients’ continued growth. Tracking brand performance requires a reliable and consistent means of measuring awareness and purchase intent in the context of the competitive landscape.
Our team of experts enables tracking studies using quantitative research that can be trended over time.
Psychographic Data
Big data tells us a lot about the who, what, when and how the consumer behaves. However, few solutions succeed in capturing the why. That’s where our team comes in.
Our solutions capture the why behind behaviors offering a complete, 360 degree view of the consumer.
Exofield enables quantitative research to capture real-time attitudes, emotions, and forward-looking insights to complement big data.