EXOFIELD
quality data, better insights
HOW WE WORK
We start by discussing your needs to understand as much as possible about your unique situation and goals. Once a direction is determined and agreed upon, we’ll engage our resources to reach your audience and gather data. Then we’ll deliver the insights you need with reports that are rich in visuals and infographics that convey the most important information quickly and easily.
UNDERSTAND CUSTOMERS
Learn what motivates choices and behavior
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Customer experience and journey mapping
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Customer segmentation and profiling: Demographic,
psychographic and technographic -
Gap or needs analysis
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Voice of customer
EXPLORE THE LANDSCAPE
Identify the most promising territories for growth
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Attitudes, awareness, and utilization
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Competitive intelligence
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Industry trends
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Market demand
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Market sizing
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Regional segmentation
DISCOVER OPPORTUNITY
Set achievable goals and find unconventional solutions to
reach them
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Market potential: New market or market expansion
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Organizational research:
- Sales performance
- Change management
- Organizational health assessment
DESIGN THE FUTURE
Generate ideas for new products, services, brands
and campaigns
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Product and service development ideation
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Product and service positioning
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Branding development
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Value proposition definition
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Features and benefits optimization
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Price sensitivit
EVALUATE WORK
Gain market perspective on your products and communication
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Advertising testing (creative and copy – concepts or executions)
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Product or service testing
(concepts, prototypes, or finished products) -
Price sensitivity
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Website or app user experience
MONITOR PERFORMANCE
Track progress over time to enable proactive response to market changes
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Brand health: Awareness
consideration, use, momentum -
Campaign performance
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Customer satisfaction and Net-Promoter Score
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Customer loyalty
WE WORK WITH YOU
The various process we employ involves our client.
DISCUSS YOUR NEEDS
We want to understand as much as possible about your situation and goals, so we’ll ask lots of questions to help us make an informed recommendation.
PROPOSE A PATH
Knowing there is often more than one way to get the job done, we will present you with our recommended approach and one or two optional alternatives.
ENGAGE OUR RESOURCES
Once a method is chosen, we put our team to work to reach and engage your audience and gather the data. We handle projects of all sizes, local to international, a handful of participants to thousands of respondents. Our in-house capabilities and trusted partnerships ensure a seamless and efficient experience
DELIVER INSIGHTS
Our consultants and analysts are masters at finding the “so what?” within mountains of information.
Because we’ve taken the time to understand your business situation, we are comfortable offering an informed point of view in our recommendations. Our reports are rich in visuals and infographics, to convey the most important information quickly and easily, and we meet with your team to review everything and answer questions.
Methodologies
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Data Collection
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Telephone surveys
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Online surveys
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Syndicated research
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Qualitative recruitment
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Panel recruitment
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Intercept
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Mail
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Multi-mode